Press days are opportunities for the media to see the collections they didn't see at Fashion Week, or those which didn't feature. Myself and Tazz, Pebble Zine's fashion editor, spent a whole day in London yesterday, where we attended a total of eight press days, including Superdry, Liberty, and Trace Publicity.
I don't know whether it is a curse or a blessing that virtually all the press events fell on the very same date, nevertheless it was exciting to see both the trends and unique differences between the designers and fashion labels showcasing throughout the capital. Regrettably, this did involve a lot of walking, too many stairs, plus back-and-forth journeys on the Piccadilly Line, but at least we could recuperate at each event with feasts of canapes and cupcakes. Dinner was off the cards that night.
