RXTR

The Blow PR team generously included an RXTR t-shirt in their press day goodie bags. Size medium, the top was far too big for my slender frame, but Maddy was all too eager to take it off my hands. Apparently, an oversized t-shirt and knee-high socks are the perfect outfit for lounging about the house and writing a 10,000-word dissertation - that is, when we are not prancing around and shooting photos.

Superdry AW13 Press Day

I cannot say I had ever held Superdry fashion on a high pedestal. While their infusion of "Japanese graphics and vintage Americana" has gained huge popularity around the world, the clothes felt overpriced, the overall style was too casual for my taste, and the brand's name was screaming at me unnecessarily from every product.

But the A/W 13 showroom in London revealed that Superdry is embracing a smarter and less ostentatious trend, including woollen peacoats, herringbone jackets, cable knitwear and denim shirts. The new collection retains the brand's urban roots, but with a classical approach. According to the company, the upcoming season is its "most forward-thinking, premium collection yet".

Eight press days and a polaroid picture

Press days are opportunities for the media to see the collections they didn't see at Fashion Week, or those which didn't feature. Myself and Tazz, Pebble Zine's fashion editor, spent a whole day in London yesterday, where we attended a total of eight press days, including Superdry, Liberty, and Trace Publicity.

I don't know whether it is a curse or a blessing that virtually all the press events fell on the very same date, nevertheless it was exciting to see both the trends and unique differences between the designers and fashion labels showcasing throughout the capital. Regrettably, this did involve a lot of walking, too many stairs, plus back-and-forth journeys on the Piccadilly Line, but at least we could recuperate at each event with feasts of canapes and cupcakes. Dinner was off the cards that night.