9 February 2014

Pure London

Pure London is the UK's leading fashion trade show, where hundreds of womenswear and accessory labels exhibit their designs to more than ten-thousand buyers. Held inside the vast Olympia London, the three-day event is an opportunity for these companies to do business directly with potential stockists, and make those all-important sales decisions, which will see their brands flourish.

I was graciously invited to Pure London by Mod Dolly, which is among a collective of up-and-coming British designers supported this season by UK Trade & Investment. With so many brands fighting for attention under one roof, the decisions of any fashion buyer in attendance must be tough - provided they can successfully navigate themselves through the overwhelming labyrinth of stands and displays.

Pure London Julian Hakes Pasotti Zatchels IMG_6620 Mod Dolly

© Joseph Kent / www.unlimitedbyjk.com

All original photographs featured on this blog are subject to copyright. If you intend to re-publish my images online, I request that you ask for my permission and provide details as to where and for what purpose my images will be featured. All photographs must be credited and linked back to this blog.

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