Three o'clock on a Saturday afternoon, thirty-one floors above the sprawling streets of London, a young blogger oversees the final preparations for her long-awaited networking event. Bartenders prepare the welcome drinks, brand representatives set up their stalls, and the Scarlett London team prepare the Twitter raffle for their one hundred and fifty guests, due to arrive in little over half an hour's time.
I'm all for organising a shindig, but I don't think I could have pulled together a big blogger event right before my second year at university. #bloggersfestival is the ambitious brainchild of Scarlett Dixon, of Scarlett London fame, providing a space for like-minded bloggers to meet, mingle, and browse a handful of cool brands. Held in the Paramount events space atop Centre Point, more than three hundred feet above New Oxford Street and Tottenham Court Road, the venue offered breathtaking views of the surrounding capital - a perfect backdrop for this buzzing event. Cupcakes on every stall, DSLR cameras hung from shoulders like prized Mulberry bags, and celebrity make-up artist Gary Cockerill was on hand for VIP makeovers. With my own camera pointing in every which direction, not once did I see a disappointed face. Read more about the event from Scarlett herself at: www.scarlettlondon.com.