Pam Hogg SS17

Task PR SS17 Press Day

If, upon arriving for a press day, one is offered complimentary candy floss from an actual candy floss machine, it's a clear indication said press day is probably worth sticking around for. Turning into the heart of the Task PR showroom, my brain went into joyful meltdown at the sight of the shiny and colourful SS17 collections, enhanced by Task PR's lavish decoration of streamers, paper fans and giant baubles suspended from the ceiling.

Among the many brands on display were watches by Storm, Earnshaw and AVI-8, cufflinks by Tateossian, a cosy selection of scarves and knitwear by Johnstons of Elgin (including a multicoloured tartan collaboration with Vivienne Westwood), and summery womenswear by Airfield and Riani.

Jack & Jones Footwear x Tuan Le Launch Party

There are three things I can virtually guarantee when I attend a party as a blogger: 1) I will make liberal use of the open bar; 2) I will dance like nobody is watching; 3) I will surprise myself by how well I can still take photos after several glasses of wine. And a Shoreditch soirée hosted by menswear label Jack & Jones was no exception to such antics, especially when accompanied by my partner-in-crime.

 

The party was in full swing when Maddy and I arrived at Hackney House, which had been outfitted for the launch of the brand new "Fusion" sneaker collection, an exclusive collaboration between Jack & Jones Footwear and renowned sneaker designer Tuan Le. Proudly displayed around the event space, the stylish sneakers gave an air of streetwear supremacy with their distinctive wedge soles and futuristic aesthetic, as if commanding the way forward for sneakerkind.

It was only fitting I wore the "Fusion" sneakers to their own launch party - mine in a minimalist colourway of a black leather upper and white rubber outsole, the two materials fused together by a leather welt. Between taking full advantage of the bar and taking full advantage of the photo booth, Maddy and I hit the dancefloor, where I was genuinely astonished to discover the sneakers had passed the ultimate test for every pair of shoes I own. I wasn't just able to dance in them comfortably, I could dance in them amazingly, a quality which had previously been exclusive to my Cuban heel boots.