Serge DeNimes | Oliver Proudlock, Dover Street

Oliver Proudlock is the creator of emerging fashion label 'Serge DeNimes'. The brand offers urban design in digital print t-shirts, hats, and a new line of jumpers only available at the 32 Dover Street pop-up shop. At the Serge DeNimes blogger breakfast, it was clear to observe that Oliver is extremely passionate about his brand, and as such, I wish him all the best in its continuing expansion. He wears Serge DeNimes jumper, necklace and snapback, Specsavers sunglasses, Mondaine watch, Diesel jeans, and Reebok sneakers.

(The Serge DeNimes pop-up is open until Sunday 23rd December at 32 Dover Street, Mayfair, London. Scroll down for an amazing video from the shop's launch party.)