19 October 2016

steventai SS17

steventai SS17 steventai SS17

The steventai presentation is always a curiosity. Staged at the Elms Lesters Painting Rooms, previous sets have included a bright and colourful, bunting-adorned classroom for SS16, followed by a 1940s living room - complete with vintage floral wallpaper and a cross-stitching nanny - for the subsequent AW16 showcase. All the while, the bespectacled young models epitomise Canadian designer Steven Tai's take on the awkward, nerdy girl.

To showcase the new SS17 collection, the presentation space was transformed into an artificial garden brushed with Gypsophila, and the models perched playfully on wooden swings. At a glance, the collection feels light, airy, and modestly elegant - in an Edwardian "Sunday Best" sort of fashion, albeit remaining fairly contemporary. The muted colour palette of white, greys and dusky blue draws our attention to details in the texture and fabric, from pleats and pussycat bows to ruffles and roughened hems.

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© Joseph Kent / www.unlimitedbyjk.com

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