Victoria House, London

American Apparel Alphabet, London

This young man is wearing a t-shirt from American Apparel's Helevetica Alphabet collection. What are the chances, do you reckon, his name begins with the letter 'J'?

Ledbury Road, London

Amy previously worked for Wolf & Badger, but is now an employee of YuMiHu.
She wears shoes by Salvatore Ferragamo, bag by Alexander Wang, skirt by
Dries Van Noten, Cos knitwear, and Marni for H&M coat.

Ledbury Road, London

Victoria Bulmer (left) and Jane Bowler (right) are both designers. Victoria wears
Doc Marten shoes, Topshop t-shirt, flannel shirt borrowed from a friend, All Saints
coat, and hat from a Covent Garden hat shop. Jane wears Bertie shoes, shirt from a
car boot sale, bow and necklace from charity shops, and River Island coat.

Ledbury Road, London

Leon is a friend of designer Philippa Long. He couldn't tell me exactly what he was
wearing, saying he had thrown it all together: "...a little bit of this, a little bit of that."

Philippa Long, Notting Hill

Philippa Long is a new designer at the Wolf & Badger boutique on Ledbury Road,
London. She wears Topshop shoes, Accessorize bag, ASOS jacket, and dress from
her own latest collection. Philippa says the design is inspired by a dress she made
last year, using material she received from her grandma. (www.philippalong.com)