Matthew Campbell Laurenza jewellery AW13

I love exploring jewellery at press days. I wouldn't describe myself as a magpie, because it is far more than the shiny surfaces that spark my intrigue. It is the intricacy in the artistic detail, the beautiful colours of the jewels and enamel, and the inspiration behind each collection which make jewellery so exciting.

MCL's autumn/winter collection did just that at the POP PR press day. The collection appears to take inspiration from Ancient Egyptian culture, which it infuses into its ornate and jewel-encrusted designs. Each style is striking, exotic and glamorous, reflecting the wealth of the Ancient Egyptian elite.

RXTR

The Blow PR team generously included an RXTR t-shirt in their press day goodie bags. Size medium, the top was far too big for my slender frame, but Maddy was all too eager to take it off my hands. Apparently, an oversized t-shirt and knee-high socks are the perfect outfit for lounging about the house and writing a 10,000-word dissertation - that is, when we are not prancing around and shooting photos.

Superdry AW13 Press Day

I cannot say I had ever held Superdry fashion on a high pedestal. While their infusion of "Japanese graphics and vintage Americana" has gained huge popularity around the world, the clothes felt overpriced, the overall style was too casual for my taste, and the brand's name was screaming at me unnecessarily from every product.

But the A/W 13 showroom in London revealed that Superdry is embracing a smarter and less ostentatious trend, including woollen peacoats, herringbone jackets, cable knitwear and denim shirts. The new collection retains the brand's urban roots, but with a classical approach. According to the company, the upcoming season is its "most forward-thinking, premium collection yet".