29 January 2015

London Sock Company

Socks are the most understated of fashion accessories. Unless you're into that cropped-leg/ankle-swinger look, socks barely see the light of day from the moment you take them out of your drawer. It's almost a shame, really, when there are so many colours and patterns to fancy up your feet. (And I should know, given I have more than fifty pairs.) But socks aren't there to be flaunted in the same way as, say, a printed shirt; more to offer a flutter of personality, much like a pocket square in a suit jacket.

London Sock Company

London Sock Company would certainly agree. This relatively recent addition to the British menswear industry takes inspiration from Victorian elegance to offer a luxury range of colourful and fashionable socks, available to buy from select boutiques or - rather inventively - a monthly "Sock Club" subscription.

Now, I know what you're thinking - "elegance" and "luxury" aren't words you'd often associate with socks. But they're important words if you're aiming for outstanding quality. London Sock Company have developed their first collections in partnership with a century-old sock maker, plus fresh fashion design talent. It's a combination of traditional design and modern ideas. And like the best accessories, the final products are simple, wearable, yet eye-catching. They even have the thumbs up from supermodel and BFC ambassador David Gandy.

Of course, if you're thinking this is all a bit too much hype over socks, then I suggest you carry on wearing your tediously sensible black socks to the office. But I believe every detail counts, even those we may only see when you're sitting at your desk for lunch, and the hems of your trousers are halfway up your calves.

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