(as featured in the BHbeat newspaper, 13th October)
Earlier this month, Beales department store in Bournemouth held its
semi-annual fashion show, Girls Night Out, featuring performances from
former X-Factor contestants and local lads, The Reason 4.
On
6th October, about 500 fashion conscious individuals attended the event
which included a catwalk of new and upcoming autumn and winter styles
from such brands as Barbour, Esprit, Duck and Cover, and Calvin Klein.
The evening was held to support Dorset children’s hospice, Julia’s
House, for which over £9,000 was raised.
Lin Hudswell from Julia’s House said: “I was absolutely blown away by
the show and the support from Beales couldn’t have come at a more
crucial time.”
Upon arrival, guests were offered complimentary makeovers from the
in-store beauty team while treated to the mellow tones of professional
singer Katie Francesca. Everyone seated at 7:30pm for the main event,
complete with a real runway.
Southampton boy band The Reason 4, who made it to the judges’
houses in last year’s X-Factor, were the surprise musical appetiser and
finale for the catwalk, performing a cover of Maroon 5’s “Moves Like
Jagger” and their new single “Empty Bottles”.
 |
| The Reason 4 with Beales CEO Tony Brown (left) and designer George Davies (right) |
Afterwards, the band signed autographs and posed for photos with
their fans. 26-year-old Glenn from the band said: “I thought the show
was a great success. The models looked great and there’s
something here at Beales for everyone. I feel good to be a part of it.”
Also at the event was designer, George Davies, who came to promote
his new clothing collections at Beales – ‘GEM’ for women and ‘Broadbents
& Boothroyds’ for men – which were featured in the fashion show.
George, who also founded ‘George at Asda’, gave a substantial donation
towards the show’s cause.
He told BHbeat: “The people here are amazing and the fashion is great
but more importantly, what it does for charity is even better. I’d
travel anywhere for that.”
(Link to online article: http://bhbeat.com/18094/beales-girls-night-out)