House of Fraser's fashion fix for charity

(as featured in the BHbeat newspaper, 16th September)

Following the huge success of House of Fraser's “Summer House of Fashion” at Aruba, Bournemouth earlier this year, the department store on Old Christchurch Road, Bournemouth, held an autumn catwalk show earlier this month.

Much like the previous show, the event showcased the latest collections from brands at House of Fraser, including Phase Eight, Tommy Hilfiger and Lauren by Ralph Lauren, which were modelled by House of Fraser employees.

The ladies were given a 60s look by Reef Hair Studio and the in-store make-up artists for Yves Saint Laurent, Dior, Chanel and Benefit.

The event was once again in aid of House of Fraser's nominated charity, the Wessex Cancer Trust, which raises money to support cancer services across Dorset and the south.

Kim Lawford, for Wessex Cancer Trust, said: “This is the second fashion show House of Fraser have done for us. We're delighted they're doing lots of charity events for us.”

In addition to the two fashion shows, House of Fraser have supported the Trust by donating raffle and auction prizes, and helped out at local events such as the Babies' Grand Day Out at the Pavilion back in August.

Kim commented: “To be linked with a name like House of Fraser really gives us recognition and raises our profile.”

Everyone who attended also received a goodie bag, as well as complimentary Bucks Fizz and a mixture of canapés.

The store remained open until 9pm, giving guests a chance to browse the collections modelled in the catwalk show.

After the event, store manager Gary Rattray said: “We were really pleased with the turnout. The store was buzzing and we raised lots of money for Wessex Cancer Trust, which is what it's all about.”

(To view all the fashion show photos, click here)