9 September 2012

Miss Patina interview

Miss Patina is one of those fashion labels which make me envy women. Beautiful and vintage-esque clothes adorned the rails at Miss Patina's sample sale on Dray Walk, Brick Lane, where the softness of the brand fell in contrast with the hustle and bustle outside the front door. I spoke with Miss Patina brand manager, Sarah Goodwin, to learn a little more about the up-and-coming London fashion label.


BRAND CONCEPT

"Miss Patina is vintage-inspired fashion. It's in vogue to have vintage clothes, but not everyone enjoys rummaging through vintage shops to find bargains or good pieces, so I guess what Miss Patina offers is vintage, but without the rummaging.

"For girls who think vintage shapes will suit their figure better, who prefer that old school look and don't have time to rummage through vintage markets, then that's what our clothes offer them. You are not wearing anything second-hand, but it is vintage-inspired, so still gives you that unique look, which vintage clothes offer."


BRAND HISTORY

"Miss Patina was started by a group of students from the London College of Fashion as their final year project, and the brand has continued to grow from there. It was spotted by a Topshop buyer and it went into the Topshop concessions in 2010. From there on, the online retail grew, and now we have stockists all over the world, in New Zealand, America, all over Europe, and the UK and Ireland."


My favourite dress from the sample sale - rose print with lacy mesh overlay.

BRICK LANE SAMPLE SALE

"This weekend's sample sale is about getting the brand out there. People who are dedicated followers of fashion tend to hang out in Brick Lane, so it's good brand exposure for us. Also, we have to clear stock every season, so it's a great way to sell some of our spring/summer 2012 collection and make way for the new collection."


FUTURE AMBITIONS

"The brand is growing a lot - we've just gone into a very big store in New York, and online retail is growing. I guess a presence in every single country is our goal.

"We've also had a lot of media exposure. This year, we've been in Grazia and Look, and we've got a piece coming up in Vogue. So I guess growing the brand has taken off rapidly. The company is expanding; it's a very exciting time."

Jean (left) and Sarah (right) from Miss Patina, both wearing Miss Patina.

SARAH'S FAVOURITE PIECES

"In the 2012 autumn/winter collection, there is this gorgeous tweed boyfriend jacket with contrast sleeves, which is just amazing. I have my eye on that. The blouses are so wearable too. You can wear them day-to-day, with jeans, or tucked into a high waist skirt. And all the cute collars - anything with a lace collar, I quite like."

(To browse Miss Patina's collections, visit www.misspatina.bigcartel.com.)

© Joseph Kent / www.unlimitedbyjk.com

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