19 December 2013

Unconditional

One of the many reasons I loved working for Pebble Zine was our aspiration to support independent artists. Combining my editorial position with my repute as a fashion blogger, I soon discovered a spectrum of unique designers and emerging talent, many of whom I continue to support today. Independent fashion labels may appear small compared with high street behemoths, but they add diversity to a saturated market.

One of my favourite independent retailers is 'Unconditional', which sells alternative yet elegant styles in menswear, womenswear and unisex fashion. In keeping with my taste for snazzy shirts, I fell instantly in love with a grey tartan design with a crisp white collar and cuffs. The pattern was beautiful, the cut was perfect - I had to have it.

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What I love the most about Unconditional over high street chains is its individual quality. The brand has a particular style that remains consistent throughout its collection, which offers a step aside from conventional fashion. A customer visiting their Seven Dials shop would find it challenging to locate a garment of similar design elsewhere.

Understandably however, these unique fashions come with a premium price tag. As a low-income graduate with plenty of Xmas shopping left to do, I would not have been able to treat myself to the beautiful tartan shirt without the kind support of Barclaycard, who are campaigning to bring independent businesses, such as Unconditional, into the limelight. I agree it is better to pay extra for greater quality, and as soon as I am earning a little more from freelancing, I can offer my wardrobe some much needed Unconditional love.

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© Joseph Kent / www.unlimitedbyjk.com

All photographs are subject to copyright law, and must not be reproduced without express permission.

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